Feel the Heat..

Watching big, "Lake Effect," snow flakes fall from a winter sky in Upstate New York is a beautiful thing. Landing on thick oak and pine branches and floating down onto the window sill would make a great winter day. And to top off a great winter day we would make a fire and read a book as the fire crackled and the snow fell outside.

A real fire takes at least 2 good logs an hour, usually more, and if you really want it to put out some warmth you have to add twice that. It is a pretty obvious thing to anyone who has made a fire that you won't feel the heat until you put some wood on the flames.

In the same way you have to put some "wood" on the fire of your business or life before you see growth, profits, and feel the heat. "Wood" could mean books, training, advertising, marketing, sales training, management development or supervisory training. And if you need any of those things be sure to give me a call. But all those things are only good if they are aligned with the strategic direction and plan of the organization.

Wood that really puts out the heat means you have to strategically plan what you need to accomplish, develop your employees to align with that plan, and then set goals and execute that plan in a systematic way that maximizes your resources to see the bottom line improve.

Occasionally I meet business folks who say they will plan their business when they have time, or develop their sales force after they improve their bottom line, or we will align the organization after we get through this quarter.

That sounds just as silly to me as saying, "I will add some wood to this fire once this fire starts putting out some real heat." In business, planning and executing strategic goals is not a "chicken and the egg" thing. It is the difference between "success and failure."

Happy Planning!
-Jon Bohm